You are a social media queen, an influencer, a busy mom that wants to share her life with your followers.
You have set up your social media accounts the best way possible.
You have added photos, videos and amazing graphics but the numbers don’t seem to rise ….
Putting all this effort without an outcome can really drive you crazy. When you read about it online you end up with your brain looking like this…
The-Batman-Equation-11-6-7.ppm
(the Batman equation)
There is no need to stress over it you just have to keep in mind of some simple things!
Firstly we have to look for the Social Media Key Performance Indicators. These are the metrics used to determine if a business’s social media marketing strategy is effective over time.
Basically, they’re tracked data related to a company’s presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively.
Your social media KPIs should also be SMART:
Specific: Be as clear as possible. For example, do you hope to increase the brand’s Facebook follower count by 500 in the next month? Do you want to increase your click-through rates by 20% by the end of the year?
Measurable: Will you be able to track and quantify your progress? For example, during a monthly check-in, you should be able to determine how close you are to meeting the goal.
Attainable: Keep it real. Set KPIs that are within an achievable scope.
Relevant: Make sure each social media KPI connects to the business’s larger goals.
Timely: What’s the timeframe for achieving this goal and determining whether success has been met? One month, six months, one year?
SMART KPIs will make it easier for you and your team to commit to your goals and consistently work towards them over time.
Simply put, I have created a Social Media Calculations Cheat Sheet for a better understanding of the metrics you need to succeed.
I understand it may sound too much but give it a chance one by one and set your numbers for success.