Everybody knows that your biggest job as a mom is not cleaning crayons from carpets, cooking nutritious food or doing the laundry. You have decided to build a brand but you need the right tools to do it.
We all know how difficult is to grow a following online. There are times when we feel that no one likes us, and we are doing something wrong. Most of the time, it’s hard simply because people don’t know about our business, or what we do. Or, they do know about it, but have forgotten about it.
That’s why I decided to write this post for you.
Now let’s see how you can start by following 5 simple steps:
1 Research Your Competitors
Surely, at the time we are living, there are many other people doing the same thing as you. But how are you going to be different from them. The key is to know what your competitors are doing so you will be able to differentiate your business online. This is of great importance because the way to stand out is to be different.
The first and easiest thing to do is Google your product or service and there your competition will emerge. But wait there’s more. You can actually “spy” on the digital marketing tactics they are using.
Use this survey to design your strategy. If your competitors don't, you can advertise on social media to reach new customers or sell different products to attract broad interest.
2 Develop Email Campaigns
On average, email marketing brings in $36 for every dollar spent. This is a return on investment (ROI) of 3600%. Still unsure about email marketing? I didn't think so.
We know that good email can help your business grow revenue and attract customers, but what are email best practices?
To encourage return visits to your site, consider setting up an autoresponder to thank your customers after signing up or making a purchase. With an average open rate of 82% for welcome emails, consumers want to feel valued.
When it comes to sending abandoned cart recovery emails (when a customer leaves your site without completing a purchase), less intrusive pays off. Sending each customer her 3 abandoned cart recovery emails results in 69% more orders compared to sending him only 1 email. These two email features are available on the best ecommerce platforms.
3 Get Personal
To be successful in most areas of digital marketing, especially email marketing, face-to-face contact with your customers is key.
Whether it's suggesting similar products, using the customer's name, or sending local offers tailored to the customer's location, personal always wins. In fact, personalized email generated six times his transaction rate than generic email, yet only 30% of brands use it.
Being personal with your customers means using your tone of voice whenever possible. Conversational commerce is growing in popularity because users are more likely to respond to human-like messages than faceless corporate chatter. Consider using live chat features and interactive quizzes on your website to make the user experience more personal.
Personalizing your content can set you apart from your competitors and create a unique and enjoyable customer experience. Your efforts will not go unnoticed either. A recent survey found that 40% of his customers are rebranding due to poor online personalization.
Personalization is one of the cheapest digital marketing tips and requires little cash investment if you're already using an email marketing tool like MailChimp. Using the customer's name and tailoring content to the customer's location improves email open rates.
4 Tailor Your Content to Each Stage of the Buyer’s Journey
Potential buyers go through three stages before making a purchase: awareness, consideration, and decision. Different types of content fit different stages.
Suppose an internet user is looking for her website builder for e-commerce. Here are the types of content you should send or direct to your customers at each stage:
Awareness: Ecommerce Store Home Page – Provides an overview of your business.
Considerations: Product category pages – to show industry expertise
Decisions: Product Pages - Helps users finalize their decisions
It is important to direct users through your website. You need to guide them to the right content that fits their needs and matches their stage in the buyer journey. Sending product comparison articles to users in the "perceived" stage can be confusing or overwhelming.
5 Create Visual Content
We live in the TikTok era, video is not only preferred by users but an absolute necessity if you want to grow and reach more people.
Consumers love watching videos and you want to grow your business. So it's no surprise that using video marketing is one of our favorite digital marketing tips.
We bring you some stats...
Studies show that adding videos to emails can increase email click-through rates by up to 300% and reduce unsubscribe rates by 75%. Additionally, 8 out of 10 users purchase software after watching a branded video.
Using video as your website background can also do wonders for your business. The average Internet user spends 88% more time on websites with videos than on websites without videos. On a tight budget? Create professional-looking videos using your smartphone, microphone, and natural light. Need an actor? Get a colleague to step in, or use an AI tool, to add meaningful subtitles.